Palais des Congre's de Paris

Main Booth

Ancillary Booth

Each booth is setup with a Twitter fall screen

Gave away branded shades & headphone hoodies

Added Twitter handle for crew

Created and distributed banners

Sign up and get a hoodie

Spot & Win : Get caught wearing the hoodie around the conference and win

Some get spotted

Some don't

Win by posting up to twitter

Win by drawing your ticket

Winning smiles